Bombarding consumers with climate action messages hasn’t worked, and will not work.

They are all too asleep, too sedated by the meaningless pursuits our system has addicted them to so that they can keep on feeding The CO2 Machine. The real action needed first is an intervention, a rehab, a complete reconsideration of the value and meaning of our existence, as well as a realization by the addicts themselves that they are facing their own existential threat. As much as it sounds impossible to bring about this fundamental change in awareness, without it we will sleepwalk ourselves into “solutions” and “actions” that never go the distance that they need to go. The house is already burning down. But some of the furniture could still be salvaged.

Below are a few people who know what the problem is and clearly explain it in detail.